- What we do
-
Services
Keyword & Entity StrategyKeyword maps tied to products, categories & AI signals Technical SEO & AI ReadinessFix the 20% of issues that move 80% of results Content StrategyContent that ranks, converts, and gets cited by AI Authority Building & Digital PRDigital PR, citations & the Authority Framework AI Search OptimizationGet cited by ChatGPT, Perplexity & AI Overviews
- Industries
- Case Studies
- Resources
- About
Service · Keyword & Entity Strategy
Build a keyword & entity map that gets you found everywhere buyers search.
Traditional keyword research is dead. We build entity-rich strategies that rank in Google, get cited by AI search, and tie directly to revenue.
Book a free audit✓ No long-term contracts✓ Direct access to specialists✓ Reporting you can read in 5 minutes✓ 18 years in the trenches
What it is
Keyword & Entity Strategy explained.
Keyword and entity strategy is the foundation of every modern SEO campaign. It’s how we map what your customers search for — and how AI search engines like ChatGPT, Perplexity, and Google AI Overviews understand what you sell, who you sell to, and why you should be cited.
Traditional keyword research stops at "rank for buyer keywords." Entity strategy goes further: we map every product, category, and use-case to the broader knowledge graph so search engines and LLMs treat you as an authority, not just a result.
Outcomes
What you get from this engagement.
01 — Discovery
A complete keyword + entity map
Tied to your products, categories, and the AI knowledge graph. Includes search volume, competitive difficulty, and revenue-potential scoring for each cluster.
02 — Architecture
Site structure that scales
Topic clusters, internal linking maps, and category-page recommendations that compound traffic as you publish content. No more orphaned pages.
03 — Roadmap
A 12-month execution plan
Prioritized by impact-vs-effort, with quarterly milestones, content briefs ready for your team or ours, and clear metrics to track at each stage.
Our 4-step process.
From kickoff to delivered roadmap in 4 weeks. Run on senior strategists, no juniors learning on your dollar.
01
Audit
We analyze your current rankings, competitor positions, and AI citation patterns. Reveals the gap between where you are and where the market is.
02
Map
We build the keyword + entity map across all of your products, services, and use-cases. Tied directly to your business model and revenue lines.
03
Score
Every keyword cluster gets scored: search volume × intent × competitive difficulty × your business priority. Tells us what to attack first.
04
Plan
A 12-month roadmap with monthly milestones. Includes content briefs, technical priorities, and PR opportunities we’ll execute together.
Why now
Why entity strategy is non-negotiable in the AI search era.
ChatGPT, Perplexity, and Google AI Overviews now redirect roughly 30% of traditional product-research traffic. They synthesize answers from multiple sources — and only cite the brands their knowledge graph trusts.
If your products and categories aren’t represented as entities (with structured data, citations from authoritative sources, and consistent semantic signals), you’re invisible to AI discovery. You can rank in Google’s blue links and still lose the buyer.
Entity strategy is what makes you citable — not just rankable.
Frequently asked questions
Common questions about Keyword & Entity Strategy.
How is entity strategy different from keyword research?
+
Keyword research focuses on the words people type into Google. Entity strategy focuses on the concepts behind those words — products, brands, problems, comparisons — and how they connect in a knowledge graph. Modern search engines (and especially AI platforms like ChatGPT and Perplexity) understand the world through entities, not keywords. We do both: keywords to rank, entities to be understood and cited.
How long until I see results from a keyword & entity strategy?
+
The strategy itself is delivered in 4 weeks. From there, most clients see early ranking movement within 60–90 days as we begin executing the roadmap. Significant revenue impact compounds over 6 months as your topic clusters mature and get citations.
What deliverables do I actually receive?
+
Three things: (1) a keyword and entity map covering your full product catalog, scored and prioritized; (2) a site architecture document with internal linking and category structure recommendations; (3) a 12-month execution roadmap with content briefs and quarterly milestones. All in editable formats — yours to keep.
Do I need to commit to a long-term contract?
+
No. Our keyword & entity strategy is a one-time engagement (4 weeks, fixed scope). After that, you can take the roadmap to your in-house team, hire us to execute it, or hire someone else. We're confident you'll want us to execute, but it's your call.
How is this priced?
+
Pricing depends on the size of your catalog and competitive landscape. Most engagements fall in the $8K–$25K range for the strategy phase. Implementation pricing is separate and depends on which services you keep with us.
Proof
Brands we've helped with this exact service.
eCommerceChicago
+690%Traffic
+8,490%Revenue
Ready to see what your entity map looks like?
Book a 30-minute call and we’ll show you a sample audit on your own site — for free, no pitch.