A premium home goods brand had reached a ceiling with paid acquisition. We built an organic growth system that now drives 60% of total revenue, with consistent month-over-month compounding.
Loam & Lark had grown to $4M ARR almost entirely through Meta and Google Ads. But by year three, CAC had crept up 78% and ROAS was sliding every quarter. Worse: their organic traffic was flat at ~12K/month — most of it branded. They were renting their entire growth.
Their internal team had tried two SEO agencies before us. The first delivered a 90-page audit and disappeared. The second wrote 40 generic blog posts that ranked for nothing.
We came in for a 90-day diagnostic with one question: where is unmet search demand for this brand's products, and why isn't it converting?
Instead of a traditional roadmap, we executed three coordinated systems from week one:
We mapped products, categories, and materials to high-intent search entities, then rebuilt PDP and collection architecture around them. 280 product pages got new schema, new copy, and new internal linking.
40 educational articles built around buyer questions, optimized to be cited by ChatGPT, Perplexity, and Google AI Overviews. Each piece linked into 3–5 product pages.
12 high-quality placements in design/lifestyle publications over 6 months — sites that AI platforms already trust as citation sources.
No content sprawl. No keyword spam. Every piece was tied to a product, a buyer intent, and a measurable revenue path.
By month 12:
Most importantly: their organic engine now compounds without our hand on the wheel. We've shifted from execution to advisory — exactly the way it should work.
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